I wish they hadn't. I wish the ban had happened. I don't understand why we need to entice kids to eat food with cartoon characters. Why can the food not speak for itself? Will kids really NOT want to eat frosted marshmallow cereal if you take the leprechaun away? Or the tiger? Will they suddenly want nothing but All Bran if you do that? Oh! Geez. Would THAT be so bad?
At this point, we don't eat much breakfast cereal. We do eat some, mostly as a snack. And we buy it at our natural food store or at Trader Joe's when we make it there. Almost none of the cereal at Trader Joe's has cartoon characters on the packaging, and there's certainly no commercials for it. The one exception on the characters is this brand, Nature's Path Envirokidz. And you know what? My kids ALWAYS ask for those ones. I don't buy them because they're more expensive and they're gluten free, and we don't have gluten issues so I don't see the point in paying more. But once I tell my kids 'no,' they're more than happy to pick out Strawberry Yogurt Os or Crisp Rice.
I guess that's where I fall on this. Parents should be able to say no, and they should say no. But why not make that easier for them? And make it easier on the kids to make good decisions.